it's time to create something beautiful
abigail rhodus creative portfolio
Abigail Rhodus
Brand Consulting -- Charleston, South Carolina
Brands that make people stop, look twice, and come back.
I build visual identities and brand strategies for lifestyle and hospitality businesses that refuse to look like everyone else. Finance brain, designer's eye.
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"My background sits at the intersection of finance and design, which means I don't just make things look beautiful, I make them work. As Marketing Director at Beaucoup Cafe, I built a social presence that caught the attention of the New York Times and Town & Country. I've partnered with lifestyle brands across Newport and beyond to create identities that are specific, intentional, and impossible to ignore. If you're ready to build something that actually means something
— let's talk."
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Who I Work With
Built for businesses with a point of view.
My best work happens with clients who know they're different. They just haven't figured out how to show it yet.
Who I Work With
Food and drink brands that live on atmosphere and identity. The vibe has to be felt before the menu is read.
Boutiques & Retail
Specialty shops with a distinct aesthetic. Curation is the product and branding has to match that level of intention.
Hospitality & Lifestyle
Hotels, wellness studios, and experience brands where the feeling a guest has before they arrive is everything.
Services
Three ways to work together
Brand Strategy
Positioning, messaging and audience clarity. The foundation your visual identity is built on and the thing most business skip, which is why their branding doesn't hold.
Visual identity
Logo, Typography, color, photography direction, and design systems. Everything a brand needs to show up consistently and unmistakably.
Brand Guidelines
A comprehensive playbook your team can actually use. Not your average PDF that no one opens. A reminder of why you are here with your product and why is is better than your competition.
How it works
A clear process. No guessing.
01
Discovery Call
30 minutes to understand your business, your goals, and whether we're the right fit. No pitch just a real conversation on where you are and where you want to go.
02
Strategy & creative
i dig into your market, your audience, and what makes you different. Then we build a brand around that, not around trends.
03
Launch & Handoff
You leave with everything that you need, files, guidelines, and clarity on how to use it all. Plus support if you need it.
Selected Work
Recent projects.
Discovery Call
30 minutes to understand your business, your goals, and whether we're the right fit. No pitch just a real conversation on where you are and where you want to go.
Strategy & creative
i dig into your market, your audience, and what makes you different. Then we build a brand around that, not around trends.
Launch & Handoff
You leave with everything that you need, files, guidelines, and clarity on how to use it all. Plus support if you need it.
My Portfolio
click on an image for each project
Published Work & Client Partnerships
