This in-depth social media marketing analysis breaks down platform performance across Yelp, Instagram, and TikTok for a boutique food and beverage brand, delivering actionable insights to increase foot traffic, grow online visibility, and build a loyal customer community. The report covers organic vs. paid impression breakdowns, competitor benchmarking, influencer collaboration strategy, and content performance analysis — demonstrating a full-funnel approach to social media consulting for the restaurant and café industry. From identifying top-performing Reels and seasonal content trends to evaluating TikTok expansion and influencer ghost-posting strategies, this project showcases data-driven decision-making tailored to the unique needs of food and beverage brands. If you're a restaurant, café, or hospitality brand looking for a social media consultant who understands both the creative and analytical sides of growing your digital presence, this is the kind of work we do.